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About us

Together, we Clean Better

Established in 1987, VIP® is one of the leading household product suppliers in Malaysia. As a pioneer in the broom and brush, and household product supply industry in the country, we have come through changes and challenges, from the technology and exposure we acquired over the past three decades, to successfully establish ourselves as one of the leading names in the household products industry providing a full range of cleaning products for household and industry needs under our brand name of VIP®. Our range of products includes broom, brush, mop scouring pad with sponge, scouring pad, household sponge, household plastic product, etc.
In line with the country’s aspiration to achieve industrialized status by the year 2020, Cemerlang Raya (M) Sdn Bhd went through another type of expansion that began in the year 2002, when we moved into our new modern factory in Rawang Integrated Industrial Park with total build-up area of 150,000 square feet and equipped with new facilities and equipment to meet the increasing market demand as well as further strengthen our position in the household supplies industry. In 2016, through the second phase of expansion, we acquired another piece of the factory, which double our total build-up area to 300,000 square feet, and thus increase our production and warehousing capability, our annual production capability in 2016 for cleaning products is 8 million pieces, and household cleaning products are at 10 million pieces.
At Cemerlang Raya (M) Sdn Bhd, we believe in a clean and healthy environment for households as well as industrial premises, therefore, VIP® brand of cleaning products ensures value for money purchase as well as comfort usage. Thus we come up with our own motto:


With this motto, we are committed to produce excellent quality, user-friendly and reliable household products. Our innovation in product design and continuous improvement in product quality has guaranteed many satisfactions of our customers, and we are dedicating ourselves to do so at all cost.